The first stage of any website design process and even more importantly for an eCommerce site is the actual design of the site.

Design is critical for a successful store and we work with our clients to create a design that both matches their brand and showcases their products in an attractive light.

There is an expectation of what a traditional eCommerce site design should look like but subtle design items can make the online store look great but also have a strong structured design to convince visitors to go through the shopping process to finally get to the checkout.

For a traditional brochure site you can often just design the home page and a master template for pages and posets but for eCommerce there are many more pages and steps to look at from category page design to checkout page design.

Often these may not even be apparent and not huge broad brush strokes but subtle user experience items.